Welcome to my portfolio.
Here you’ll find a curated selection of my work across branding, writing, design, web, and multimedia. My projects range from simplifying technical topics to shaping brand identities and creating visuals that engage diverse audiences.
Note: Any companies featured in the images or text below retain proprietary ownership of these works. I was the commissioned creator and received permission to showcase them here.​
BRANDING + STRATEGY
Brand Redesign
​I partnered with the client to deliver a full brand refresh developing a new logo, brand voice, and imagery. I also edited, organized, and streamlined their existing content to create a cohesive identity.
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Thought Leadership
I designed a scalable narrative system to position executives as industry voices. I developed narrative pillars, POV frameworks, and content lanes for multiple channels, with a workflow to ensure consistent, strategic messaging. The framework aligned leadership with the marketing team and provided a repeatable approach to building brand authority. Read the full process.
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WRITING
Tailored Content
My copywriting experience spans a wide range from speeches and technical documents to blogs, social media, and marketing content. I specialize in simplifying complex topics while maintaining an engaging, audience-focused voice.
To uphold confidentiality agreements, I am unable to share writing samples from RFPs, RFIs, and whitepapers.
I have a decade of experience in writing and editing a variety of documents for the United States Senate including press releases, social media content, nearly 50 Congressional Record Statements (see samples below), and over 5,000 speeches.
I write blogs that simplify complex topics like AI, biometrics, and digital security into clear, engaging stories. Each piece is crafted to boost SEO, build brand authority, and provide versatile content for repurposing across channels.
GRAPHICS
Original Designs
My graphic design work spans a wide range of formats and audiences. I’ve created infographics that simplify complex data, technical workflows that visualize processes, and logos that capture brand identity. I’ve also designed invitations, ads, and a variety of social media graphics, all tailored to engage specific audiences while maintaining a cohesive visual style.
Biometric Buyers’ Guide
I created a comprehensive guide to help prospective buyers evaluate face recognition software providers. The content was strategically written to highlight the client’s strengths and position them as the preferred choice. This guide was part of a series covering multiple biometric modalities, including fingerprint and iris recognition.
DIGITAL + WEB
Content Repurposing
This project demonstrates how I extended the value of core content by adapting it into a blog post, with excerpts and visuals tailored for social media.
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Scroll below to read the blog post.
Web Design + Content Strategy
Beginning with blog content, I used Figma to design a client's Testing and Standards page for their website. This process involved research and collaboration with biometrics engineers to ensure technical accuracy and audience relevance.
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Scroll below to view the webpage.
MULTIMEDIA
Promotional Video
I developed the concept and script for a promotional video showcasing the client’s AI and biometrics technology in the context of a school safety pilot program. The messaging was crafted specifically for parents and educators.
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For this project, I created a content hierarchy and wrote a combined text/visual script. Working with a third party that filmed and edited the video, I guided the project from concept through completion. The campaign successfully boosted brand visibility across West Virginia, increasing both sales and web traffic.